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A collaborative initiative to provide market intelligence.

Given the challenging climate in which private, independent colleges and universities must now operate, college presidents and senior leadership need a shared understanding about the real marketing challenges facing private higher education.

Two longstanding marketing consultancies serving higher education, The Lawlor Group and RHB, created Higher Ed Intelligence as a data hub and analysis resource to uncover the prevailing industry-wide forces and operational practices that influence private higher education's marketing efforts and to provide possible solutions for addressing them.

This recently completed study identified the most pressing marketing needs from the standpoint of presidents at private colleges and universities.

Latest Intelligence

Being Proactive: A Habit for Highly Effective College Presidents

by Carole Arwidson // September 2017
Establishing results-driven processes can allow college presidents to proactively set the stage for both success and continuous improvement.

Marketing's Significant Role in Higher Ed

by Rick Bailey // August 31, 2017
One of the goals of the 2016 Survey of Independent College Presidents was to garner specific insight and intelligence to be utilized in actionable ways by our readers currently serving as college or university presidents.

Investing in Institutional Visibility

by John Lawlor // June 2017
Today's private college presidents recognize the need to invest in awareness and visibility campaigns that get the word out about their institution’s value proposition.

Tuition Discount Trends Indicate Need for Pricing Research

by Carole Arwidson // May 2017
Strategic brand management in today’s higher ed landscape necessitates understanding the impact of price on the value proposition and the role tuition discounting plays in an institution’s quest for net tuition revenue.
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