A collaborative initiative to provide market intelligence.

Given the challenging climate in which private, independent colleges and universities must now operate, college presidents and senior leadership need a shared understanding about the real marketing challenges facing private higher education.

Two longstanding marketing consultancies serving higher education, The Lawlor Group and RHB, created Higher Ed Intelligence as a data hub and analysis resource to uncover the prevailing industry-wide forces and operational practices that influence private higher education's marketing efforts and to provide possible solutions for addressing them.

This recently completed study identified the most pressing marketing needs from the standpoint of presidents at private colleges and universities.

Latest Intelligence

Where Marketing Fits Into Your Institution’s Org Chart

by Rick Bailey // March 27, 2017
While marketing is finding increasing favor in the higher ed arena—it's practically a given—most colleges and universities are still uncomfortable with its presence and practice on campus.

Guest Post:

Addressing the Decline in Higher Ed's Reputation

by Michael Stoner in Inside Higher Ed // February 9, 2017
Research shared at the recent NAICU meeting shows a “listening gap” between what the public wants from higher ed—and what higher ed thinks is important.

Higher Ed CMO Roles Must Evolve

by Carole Arwidson // February 2017
Although there is an intellectual understanding of broad marketing concepts on college campuses (including the guiding principles of the 4 or 5 P's of marketing), the chief marketing officer's role and responsibilities are more likely than not to be focused almost singularly on promotion.

Edupreneurial Thinking and Doing are Necessary in Today’s Higher Ed Marketplace

by John Lawlor // January 2017
The Lawlor Group and RHB recently completed their collaborative survey of independent college presidents throughout the country and shared an executive summary of the findings at the CIC Presidents Institute (#2017PI) earlier this month.
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