A collaborative initiative to provide market intelligence.
Given the challenging climate in which private, independent colleges and universities must now operate, college presidents and senior leadership need a shared understanding about the real marketing challenges facing private higher education.
Two longstanding marketing consultancies serving higher education, The Lawlor Group and RHB, created Higher Ed Intelligence as a data hub and analysis resource to uncover the prevailing industry-wide forces and operational practices that influence private higher education's marketing efforts and to provide possible solutions for addressing them.