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A collaborative initiative to provide market intelligence.

Given the challenging climate in which private, independent colleges and universities must now operate, college presidents and senior leadership need a shared understanding about the real marketing challenges facing private higher education.

Two longstanding marketing consultancies serving higher education, The Lawlor Group and RHB, created Higher Ed Intelligence as a data hub and analysis resource to uncover the prevailing industry-wide forces and operational practices that influence private higher education's marketing efforts and to provide possible solutions for addressing them.

This recently completed study identified the most pressing marketing needs from the standpoint of presidents at private colleges and universities.

Latest Intelligence

Investing in Institutional Visibility

by John Lawlor // June 2017
Today's private college presidents recognize the need to invest in awareness and visibility campaigns that get the word out about their institution’s value proposition.

Tuition Discount Trends Indicate Need for Pricing Research

by Carole Arwidson // May 2017
Strategic brand management in today’s higher ed landscape necessitates understanding the impact of price on the value proposition and the role tuition discounting plays in an institution’s quest for net tuition revenue.

Analyzing Higher Education Presidential Perspectives

by Rick Bailey // April 18, 2017
Always curious to learn more about how higher education administrators think and lead, I was eager to dive into the 2017 IHE Presidents Survey conducted by Gallup.

Where Marketing Fits Into Your Institution’s Org Chart

by Rick Bailey // March 27, 2017
While marketing is finding increasing favor in the higher ed arena—it's practically a given—most colleges and universities are still uncomfortable with its presence and practice on campus.
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